Website Design ProcessWebsite Design Process

No two websites follow exactly the same design & development process however below we have outlined the key common aspects.

Initial Consultation

This is an exercise in combining the client's expertise in their products, services & market sector with our expertise in how best to present your organisation to your target audiences on-line. We would typically cover the following:

  • Details of Products & Services including Sections/subsections & associated information
  • Review of competitive situation.
  • Review of decision making/purchase process for your products/services
  • Company logo/branding & how this should be applied to the website

This will allow us to flesh out a brief covering aspects including 'look & feel', functions & features & site structure.

Initial Visual

We will develop a representative page (usually the home page), presented on-line showing you our interpretation of the brief. The task is to provide clear idea of what the final site will generally look like, allowing you to provide initial feedback on the proposed approach.

In order to complete this we'd need to have identified with you the various elements that will need to be displayed. This would include:

  • General structure of the menu including working names for menu & sub menu items
  • General idea of various text elements e.g. key messages, how much text, headings, sub headings etc
  • Supply of / or signposts to relevant graphics etc. (e.g. logos, kite marks, in-house images)

Your comments & suggestions you feedback after having sight of the initial visual will be discussed & noted, so they can be reflected in either a modified initial visual (if required) or the developed visuals/1st proofs.

Developed Visuals/1st Proofs

With your feedback from the initial visual/s in place these developed visuals will be an accurate representation of the final pages & associated features. In order for us to complete this stage you will have needed to supply the following:

  • Final copy in electronic format e.g. e-mail, MS Word doc., spreadsheet
  • Any of your own photos, graphics, files in electronic format e.g. .jpg, .gif, .pdf

Where you may be interested in your website performing as well as possible on search engines it is important that the final copy you supply and how it is organised into the page/section/subsection structure of the website reflects our good practice guidelines laid out in our 'Copywriting for Search Engines' section.

We recommend IStock as a good source of high quality, relatively inexpensive photos, graphics & illustrations that can be used on your website & other marketing materials. The banner below will take you to IStock, where you can search for images & add them to a Lightboxs, so they can be found later.

2nd Proofs

The second proof stage is an opportunity to incorporate any amendments identified when proofing the 1st proofs. Typically these should be relativity 'light', where care has been taken over previous stages. Where necessary subsequent proof stages can be used to 'weed out stragglers' but are really needed.

Final Testing & 'Site Goes Live'

With all the content in place & the site developed to the clients satisfaction, it's time to compete the testing of any outstanding elements such as enquiry forms etc. Once this has been completed successfully the site can then be set live.

While the site will be available from it's domain name, it may take anything from a few days to a few weeks for the site to be indexed and appear in 'organic search results' of search engines. Where 'pay per click' campaigns have been set up, the site will appear in the associated sponsored results as soon as the campaign is 'turned on'.

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